Privacy Policy

Privacy Policy

Please read this privacy policy carefully. Respecting the privacy rights of our customers is very important to us. We are committed to complying with the Data Protection Act 1998 and, when it comes into force, the General Data Protection Regulation 2016/679. This privacy policy explains how we collect, store and use personal data about you when you visit our website –, and our mobile, tablet and other applications (our “Sites”). This policy applies to all our Sites regardless of how they are made available to you or accessed by you.

Please read this privacy policy carefully before you start using our Sites, as this policy will apply to your use of our Sites

By accessing, browsing and using our Sites, you confirm that you accept this privacy policy. If you do not want your data to be used as set out in this privacy policy, you should not use our Sites. However, you do not have to consent to any of our marketing in order to use our Sites or receive our products. If you have consented to direct marketing but have subsequently changed your mind, please opt out

Your use of our Sites, including any orders you place, is governed by our Terms and Conditions and our Cookie Policy. Please take the time to read these, as they include important terms which apply to you.


The data controller of our Sites is Big Bus Tours LTD, 110 Buckingham Palace Road, London. If you have any questions about how we treat your personal data, please contact the Data Protection Officer at Big Bus Tours via email to


When you visit our Sites, we may collect:

Information such as your computer’s IP address, browser type and version and anonymous information collected from cookies when you are browsing our Sites. We collect this information to help us understand how to improve our services and our Sites and to ensure that the content on our Sites is presented to you in an effective manner. We have a legitimate business interest for this processing: to ensure that our Site is operating effectively and to provide you with a great service;

Personal information such as your name, address, telephone number and email address as provided by you when you register to Big Bus Tours or place an order with us and enter your payment card details. We collect this information for the following reasons:

– To process your order. We engage third party processors to process the payment of your order online. We collect this information to perform a contract with you and, if you fail to give us the information that we request, then you may not be able to place an order via our Sites. If you consent to them doing so, the third party processors may store your payment card details to speed up your transaction time.

– For product development (for example, call backs for feedback on new products), for statistical, market research, testing and survey purposes, to notify you about changes to our Sites or our services. We have a legitimate business interest to collect this information: to continue to improve the services we provide to you;

– To ensure you receive marketing and offers that are of most interest and relevance to you. To help us achieve this, we may share your data with third party analytics companies to understand your purchasing options. We have a legitimate business interest to collect this information: to get to know your preferences and to personalise our offers to you to improve the marketing you receive from us.


What have I consented to do?

We will not send direct marketing messages to you unless you have opted-in to our marketing. If you have opted-in, this means that we may contact you via your chosen media (such as SMS, email or mail):

– with offers about our products;

– to deliver relevant, tailored advertising to you with information about products or services we feel may interest you.

Can I withdraw my consent?

You are always free to opt-in to our marketing and you are always free to opt-out at any time; this will never have an impact on our commitment to provide you with great service and a quality product. Once you have unsubscribed from marketing messages , we will stop sending you marketing messages as soon as possible but in any event, will do so no later than 30 days from your request to withdraw consent.

How long do you keep my consent?

For all contacts already opted-in to our communications, we will assume you want us to keep in touch until the point you have voluntarily opted out.

Updating your consent

Our database will automatically remove you from our communications once unsubscribed. If you are previously opted in from a historical purchase, but decide you do not want to be opted-in on your next purchase – when presented with the opt-in box, if you choose not to receive marketing communication from us on some or all media, we will update our/your records accordingly.


We may share your personal information with a purchaser or a potential purchaser of our business. We have a legitimate business interest to do this: to assist with the sale or potential sale of our business.

We may also share your information with data matching, data analysis or direct marketing companies to perform services on our behalf (such as, for example, Google, Facebook and Instagram) who will only be permitted to use your personal information for the purpose of performing that particular function strictly in accordance with our instructions and not for any other purpose. Please see “What information do we collect and why do we collect it?” above for further information.

In some circumstances, we may have to disclose your personal information by law, because a court or the police or other legal or regulatory enforcement agency has asked us for it.

We require all third parties that we work with to treat your personal information as confidential and to fully comply with all applicable data protection and consumer legislation.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) pursuant to: (a) the model clauses published by the European pursuant to Commission Decision C(2010) 593 Standard Contractual Clauses (Processors); or (b) where we transfer or store personal data in the United States, the US Privacy Shield Regime. It may also be processed by selected third parties operating outside the EEA engaged in, for example, the processing of your payment details. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to our Sites and any transmission is at your own risk.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. All information you provide to us is stored on our secure servers. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and corporate policies to safeguard and secure the information we receive.


You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please contact us at or by mail to Data Protection Officer, Big Bus Tours, 110 Buckingham Palace Road, London, SW1W 9SA

If you think any information we have about you is incorrect or incomplete, please write to us or email us and we will correct or update any information as soon as possible.


We may link to other websites which are not within our control. Once you have left our Sites, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement applicable to the website in question.


Location Based Service Code of Conduct

We use Location Based Services (LBS) to understand traffic patterns in venues (our fleet of buses). The location data we capture helps us to understand venues (our fleet of buses), such as how long customers are onboard and how they generally move around tour routes, enhancing operational efficiency and improving user experience.

If you would like to find out more about the data we collect through Mobile Location Analytics MLA, take a look at our solution providers location analytics policy, alternatively you can opt out of location analytics

Rights of access

In accordance with your rights under the DPA, you are entitled to request a copy of any personal data that we hold about you (or request a description of such data). To obtain a copy of your data, please contact us using the contact details set out below. We will be entitled to charge a fee of up to £10 for dealing with this request.

You may also ask for any inaccurate information that we hold about you to be corrected or deleted, by contacting us as set out below.


Any changes we make to this Privacy Policy will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

Last updated May 2018


Like every service operator, we also capture, process and use data as part of our service of offering tourist services online via the internet and mobile applications (the “Service”). The protection of your personal data as a part of all the services we provide is very important to us. Therefore, we gather, process and use your personal data exclusively in accordance with the applicable legal regulations.
In this privacy statement we explain how we handle your personal data as part of your use of our web-site.

We reserve the right to adjust the content of this privacy statement from time to time. It is therefore advisable to periodically review this privacy statement.

  1. General Information

We collect, process and use your personal data only with your consent or when this processing or use is permissible by law. We only process or use the data which is required for using the site or the data which you provide to us.

  1. Personal Data

Personal data is specific information about personal or factual circumstances regarding an identified or identifiable natural person, in accordance with Section 3 paragraph 1 of the Turkey Data Protection Act. This includes information such as your name, your address and email address or your phone number.

  1. Processing and Using Your Data

3.1 We collect, process and use the personal data you provided to us when you registered for our membership area, to the extent required, for the following purposes:
### Registration and Execution of the Contract


  • Data that you provide when setting up an account, such as your name, email address, telephone number, mobile phone number, postal address and the information provided depending on the services used.


  • We collect, process and use transaction data relating to your activities on the websites (such as purchases and content which you generate or associate with your account).


  • Billing and other data which you specify for the purchase.


  • Data which is transmitted as part of community discussions, reviews, chats and correspondence on the website or by email, fax or postal mail.


  • Other personal data which we ask you for.


  • If you voluntarily provide us with additional personal data during the registration process, this will also be used these to implement the conditions of use. All personal data collected during registration will be stored by us for as long as the user’s registration is active. This is subject to our General Terms and Conditions.

Establishing Contact:

If the user shares personal data for the purpose of establishing contact, we will store this data only for as long as it is required for the purpose of communication, customer contact and project planning and implementation. Once the personal data is no longer required by us for these purposes, it will be immediately deleted.


3.2 Additionally, we collect anonymous technical data, such as the name of your internet service provider, internet browser and operating system, screen resolution and information about the web-sites that directed you to us, the number and date of your visits, your average time on our site and which of our websites you visited. This data is stored automatically. The evaluation is done anonymously and exclusively for statistical purposes with the goal of continuing to improve our web presence for you.

  1. Transfer of Personal Data

Hope-On Travel Agency will not share your personal data with third parties, unless you have previously given your express permission or unless the transmission is required or permissible by law. We will in particular not sell or otherwise market your data to third parties. Transfers of data to government institutions and authorities is done only within the scope of mandatory national legal requirements. Our employees and partners are obligated by us to maintain secrecy and to comply with legal da-ta protection regulations.

  1. Cookies and Google Analytics

5.1 We use cookies in order to recognize you as a user during the use of the service and to store technical data for the correct functioning of the website on your computer. A cookie is a text file that is stored on your computer and which allows an analysis of your use of the website. With this cookie, we store only each random session and the serial number of your visit.
5.2 If you do not wish to use cookies, you can block their use in your browser. However, as a result of blocking cookies, it is possible that you may be unable to use certain areas of our website.
5.3 Hope-On Travel Agency uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics also uses cookies (see paragraph 5.1). The information generated by cookies about your use of the website is usually transferred to a Google service in the United States and stored there. In case IP anonymization is activated on this website, Google will truncate your IP address within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be first transferred to a Google server in the United States and truncated there. Google will use this information on the behalf of Hope-On Travel Agency as the operator of this website for the purpose of evaluating your use of our website, to compile reports for Hope-On Travel Agency on website activities and for providing other services related to website use and internet use. The IP address that your browser sends as part of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however we would like to point out that if you do this, you may not be able to fully use all the functions of our website. You can also prevent the data generated by the cookie about your use of our website (including your IP address) from being sent to Google and the data from being processing by Google, by downloading and installing the browser plugin available at the following link:
5.4 Hope-On Travel Agency uses the Google service Google Maps (“Google Maps API”) which provides you with more information. Certain data may be transmitted to Google when it is being used, but this is done anonymously.

  1. Use of Data for Marketing Purposes / Consent

6.1 Based on your declaration of consent, Hope-On Travel Agency processes and uses your personal data when applicable for marketing activities, such as for sending emails with general information or advertising information (newsletters).
6.2 We wish to obtain the following declaration of consent from you:
I agree that every week, Hope-On Travel Agency will send me exciting travel tips, city guides and top offers by email. You may revoke this consent with Hope-On Travel Agency at any time without observing any form (for example, by telephone or by email).
6.3 You can revoke your declarations of consent with us with future effect at any time. Additionally, if we use your personal information as permissible by law, for example for marketing activities by mail, you may object to this use.
All that is necessary in both cases is to send an email to the following address:

  1. About Data Collected From Mobile Applications or Devices

7.1 When you download data, use our mobile applications or access one of our webpages optimized for mobile devices, we may, as described above in this declaration, collect information about you and your mobile device. This many include data about your location. We use this information to provide location-based services such as search results and other personalized content for you, if approved by you and your device. On most mobile devices, you can control or disable location services in the settings menu. If you have questions about how to disable location services on your device, we recommend that you contact your mobile service provider or the manufacturer of your device.
7.2 If we collect additional personal data which is transmitted as a result of your use of our mobile applications or your accessing our website with a mobile device, we will obtain your express con-sent in advance.

  1. Data Collected From Other Sources

We may collect additional information about you from third parties in order to supplement our ac-count information. This information may be, among other things, demographic and navigation da-ta, credit check information and information from credit reporting agencies, to the extent legally permissible.

  1. Data Storage

Your personal data will be stored for only as long as necessary for the purposes stated in this privacy statement or for as long as we are required by law or legally obligated to store this information.

  1. Right of Access, Rectification, Deletion

You have the right at any time to receive information free of charge about your personal data stored with us. If your data is stored incorrectly or wrongly by us, we will gladly correct, block or delete it. Please inform us of any changes to your data immediately.

Gizlilik & Güvenlik Politikası’de alışveriş güvenli mi ?’de kişisel bilgileriniz hem online hem de offline durumundayken koruma altındadır. Üyelik ve sipariş işlemleri gerçekleştirirken verilen bilgiler SSL güvenlik sistemiyle korunmaktadır. Kredi kartı bilgileriniz hiçbir şekilde sistemimizde saklanmamaktadır. Müşteri bilgileriniz üçüncü şahısların gözünden ve müdahalesinden korunmaktadır.
Bu amaçla, üyelik işlemleri sırasında 128 bit SSL güvenlik alanı içinde hareket edilir. Bu, pratik olarak kırılması mümkün olmayan bir şifrelemedir, uluslarası bir standarttır. İşlemler sürecine girdiğinizde güvenli bir sitede olduğunuzu anlamak için dikkat etmeniz gereken iki şey vardır. Bunlardan biri browserinizin en alt satırında bulunan bir anahtar ya da kilit simgesidir.
Örneğin Internet Explorer programında bu sarı renkli bir kilittir. Buna ek olarak içinde olduğunuz sayfanın adresinin başındaki http:// , https:// olarak değişir. Bu güvenli alanda olduğunuzu ifade eder. İşlemlerinizle ilgili bilgileriniz şifrelenerek korunur. Bu bilgiler, ancak satış işlemleri sürecine bağlı olarak ve verdiğiniz talimat istikametinde kullanılır. Üçüncü kişilere gösterilmez, devredilmez; sadece bankanıza iletilir.

Sanal Alışverişin Güvencesi 3D SECURE’de!

3D Secure Nedir?
Internet üzerinden kredi kartı ve banka kartıyla yapılan alışveriş işlemlerinin güvenliğinin artırılması için geliştirilmiş bir sistemdir. Visa ve MasterCard’ın geliştirdiği bu “güvenli sanal alışveriş” çözümleri ile hem kart sahipleri hem de üye işyerleri sahtekarlıklara karşı güvence altına alınmıştır. Verified by Visa ve MasterCard SecureCode logoları bulunan sanal işyerlerinden yapılan online alışverişler Visa ve MasterCard güvencesi altındadır.

3D Secure Neden Güvenlidir?
3D Secure sisteminde, sanal ödeme işlemi gerçekleşirken, banka tarafından kart sahibine sadece kendisinin bildiği ödeme şifresi sorulmakta ve kart sahibinin kimliği doğrulanmaktadır. Yetkisiz kişilerin kartlarını internet ortamında kullanması engellenmektedir.

3D Secure Nasıl İşler?
Kart sahibi, kartını internet bankacılığı kanalıyla bankasına kaydettirir. Kartına bağlı bir şifre ve bir güvenlik soru – cevabı tanımlar. Kart sahibi, sisteme uyumlu sanal işyerinde alışverişini yapar ve ödeme bölümüne geçer. Kart sahibinin karşısına, bankası tarafından, işlem şifresini ve kişisel güvenlik mesajını soran bir pop-up ekran açılır. Kart sahibi şifresini girerek işleme devam eder. Şifre, banka tarafından doğrulanınca işlem tamamlanır.

Nasıl üye olabilirim?’de  üyelik ücretsizdir. Üye olmak için sadece ad, soyad, bir telefon numarası ve e-mail adresi yeterlidir. Teslimat ve fatura adreslerinizi tamamlayarak alışveriş yapabilirsiniz.

Üyelik bilgilerimi güncellemeli miyim?
Üyelik bilgilerinizin güncel ve doğru olması size özel kampanyalarımızdan faydalanabilmenizi sağlayacaktır.

Üye olmadan alışveriş yapabilir miyim?
Üye olmadan sepete istediğiniz ürünleri atabilirsiniz ama sepetinizdeki ürünleri satın almak için ister üye olmadan ister üye olup’de çok hızlı ve çok kolay alışveriş yapabilirsiniz.

Şifremi unuttum, ne yapmalıyım?
“Şifremi unuttum” linkiyle sisteme kayıtlı e-mail adresinize şifrenizi isteyebilirsiniz. Geçici şifreniz en kısa sürede e-mail adresinize gönderilecektir.

Kayıt olduğum e-mail adresimi unuttum, ne yapmalıyım?
Kayıtlı e-mail adresinizi unuttuysanız adresinenden bize ulaşabilir yada yeni bir e-mail adresiyle sistemde yeni bir üyelik oluşturabilirsiniz; Bunun için “Nasıl üye olabilirim?” maddesine bakınız.